Warren’s DJing capabilities were honed at Johnsons in Dunfermline, Scotland, where Warren mashed up lots of Funk, Soul and later on early House records and put a club in a small town in the Scottish central belt on the map. Warren met Yogi in the early 80s and they launched a club night as partners, which was a continuation of the famous Hoochie Coochie club in Edinburgh where Yogi was a DJ. After the Hooch closed its doors, Warren and Yogi retained the name as dance music was really starting to flourish.
“Yogi helped provide a great deal of my Soul education, introducing me to Modern Soul & some other formats. I already played Soul, Funk, House & Disco but he helped broaden my horizons” Warren said.
Through the 90s Warren had promoted nights back in Dumfermline before a move to Newcastle with his “real job” beckoned. For the next 20 years Warren continued to build his collection (around 20,000 strong) and avoided clubs, bar the odd visit to Southport. In 2010 Warren quit his daytime job to pursue his musical passion and ambition and so the Hoochie Coochie in Newcastle was born. A venue totally dedicated to black music and genres such as Soul, Funk, Jazz , Disco & Soulful House, it has now become a place of pilgrimage for thousands of music lovers the length and breadth of Britain. Over the past six years Warren has booked the likes of Chaka Khan, Gregory Porter, Joey Negro, Fatback, Slum Village, Dimitri, Soul II Soul, Leon Ware and Norman Jay, to name jus’ a handful. Warren says he is “delighted to be playing at SSW” and SSW looks forward to some Hooch memories being made from the past, present and future of its long and various incarnations.